CHANGE YOUR WORLD - SQUARESPACE

Partnering with iconic directing duo Vania & Muggia, we created a global campaign showcasing how bringing a business idea to life can have a real impact. Featuring 3 different stories — a personal trainer, a scuba instructor, and a baker — the campaign explores a new and literal interpretation of our classic tagline “A website makes it real”.

With a domain, a website, and a dream in hand, we witness these passions come to life in strikingly tangible ways.

TLDR
Designer
Campaign & Website
12 Weeks

THE MUSCLE CLUB :30

The Muscle Club tells the tale of an up-and-coming personal trainer changing customers’ lives one muscle at a time.

SCUBA CLASS :30

Scuba Class features a scuba instructor so immersed in starting his business that it practically consumes his life.

FLOUR & EGG BAKERY :30

Flour & Egg spotlights a baker as she gathers the ingredients for success.

For more information on the project or process, contact me.

FEATURED IN →

AWARDED (11)

The One Show Gold Pencil Craft / Art Direction
The One Show Bronze Pencil Film / Video
The One Show Bronze Pencil TV, VOD, & Online
The One Show Merit Special / Practical Effects
The One Show Shortlist
ADC - 1x Merit
The Webby Awards - 3x Nominee
Shots - 1x Gold, 1x Bronze, 2x Shortlist
AICP - 2x Shortlist
Cannes Lions - 1x Shortlist

TEAM

Ben Hodgin
Mathieu Zarbatany
Satu Pelkonen
Marisa Wasser
Alex Thompson
Christina Lu
Joanna Hsu
Wan Kang