CHANGE YOUR WORLD - SQUARESPACE
Partnering with iconic directing duo Vania & Muggia, we created a global campaign showcasing how bringing a business idea to life can have a real impact. Featuring 3 different stories — a personal trainer, a scuba instructor, and a baker — the campaign explores a new and literal interpretation of our classic tagline “A website makes it real”.
With a domain, a website, and a dream in hand, we witness these passions come to life in strikingly tangible ways.
TLDR
Designer
Campaign & Website
12 Weeks
THE MUSCLE CLUB :30
The Muscle Club tells the tale of an up-and-coming personal trainer changing customers’ lives one muscle at a time.
SCUBA CLASS :30
Scuba Class features a scuba instructor so immersed in starting his business that it practically consumes his life.
FLOUR & EGG BAKERY :30
Flour & Egg spotlights a baker as she gathers the ingredients for success.
For more information on the project or process, contact me.
FEATURED IN →
AWARDED (4)
TEAM
Ben Hodgin
Mathieu Zarbatany
Marisa Wasser
Alex Thompson
Christina Lu
Joanna Hsu
Wan Kang