REFRESH 2025
With a focus on AI, design, and business guidance, Refresh 2025 unveils 63 of Squarespace’s most innovative releases across the entire platform. The campaign expands across numerous digital placements with highlights including Finish Layer, Beacon AI, Blueprint AI Templates, and AIO Tools.
Refresh 2025 enables customers to stand out, and scale up.
TLDR
Designer
Microsite
Campaign Video
3 Months
CAMPAIGN HIGHLIGHT REEL
Expanding upon our top 4 highlighted features, the campaign video utilizes a constant zooming motion to communicate the feeling of innovation, or the next big breakthrough.
Visually, we expanded upon our main hero palette of red and blue, and complemented these tones with highly art directed color-focused imagery for further refinement and elevation. Custom sound design was tailored throughout for another layer of immersion and emphasis on product features.
Personas take on a variety of seller identities, showcasing sales of everything from services to physical products. Through carefully selected imagery, each section is rooted in a hero color to reduce visual clutter, and ensure organization while scrolling from one chapter to the next. This also enables us to establish general treatment of sub-brands that can be expanded upon in other materials and platforms.
THE WEBSITE
Each module demonstrates the product details in just a few quick seconds of animation. In an attempt to balance out our moving modules, some are paired with a simple static frame as to not overwhelm our audience.
THE STATS
411K
Total Engagements
15.5M
Total Impressions
234K
Unique Page Landings
FEATURED IN →
TEAM
Albert Chang
Zoonzin Lee
Christina Lu
Videl Torres
Eric Konon
Garrick Sheldon
Iwona Usakiewicz
Dianne Kim
Sion Prys
Tina Chen
Alex Tutelian