Visualizing Emma’s unraveling, our type system features a tracked out and blurred title. The stylized type is balanced with cleaner secondary supporting elements, and striking imagery to create a strong story point-of-view. Unable to pick just one, we opted to create a series of posters. Some depict more abstract campaign visuals, while others opt to be more literal connections to domains and laptops. Each poster was then animated to add additional storytelling in digital contexts.